Our Top Health and Wellness Marketing Projects
For decades, we have provided branding and marketing strategy expertise to the health and wellness industry. Whether it be shaping approachable brands for community hospitals or developing multi-faceted campaigns that increase awareness of important health issues and services, we are committed to creating a healthier and happier future for everyone.
Here are some projects we’ve worked on for health care clients in need of quality marketing support:
PreventEd – In The Weeds
PreventEd works to reduce or prevent the harms of alcohol and other drug use through education, intervention and advocacy.
When Missouri passed Amendment 3, effectively legalizing cannabis distribution across the state, PreventEd saw the need for a campaign to address this change. This required a campaign theme that would connect with teenagers and young adults while also being respectful of their experiences and perspectives. “In The Weeds” aims to educate people about the implications of cannabis legalization and provide tools to parents and partners, empowering them to have tough conversations with the children, teens and young adults in their lives.
BJC HealthCare Community Hospitals
BJC HealthCare is one of the largest nonprofit healthcare systems in the United States, providing services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions.
Over the years we have provided brand guidance to the BJC marketing team on a wide range of projects, collaborating closely with their in-house creative team to ensure that even the most specific initiatives are built on intentional messaging and design that consider the role of the entire healthcare system across the region. We identified the need for BJC’s community hospitals to have a more cohesive brand position and created the neighborly, accessible message: “Your Best Medicine.”
Goldfarb Magazine
Barnes-Jewish College Goldfarb School of Nursing is nationally recognized as a leader in nursing education.
Goldfarb Magazine supports the school’s mission and vision by celebrating achievements, highlighting strategic imperatives and recognizing donors. We provided complete editorial support, including content strategy, planning, interview coordination, interviewing, copywriting, photography, design, production and print management.
Forward Counseling Care by Hoyleton
Hoyleton Youth & Family Services serves families in 88 counties throughout Illinois with foster care, residential care and behavioral health services.
They engaged us to help expand their behavioral health and wellness services to private pay families across the state. They wanted to establish a strong consumer-focused brand that could compete with community counseling and health providers in the region. We conducted extensive market research to develop a distinctive brand strategy and identity for the service. The new brand, Forward Counseling Care by Hoyleton, was designed to stand alone to entice patients in a growing market.
Visiting Nurse Association of Greater St. Louis
Through over 100 years of serving the St. Louis region, VNA has addressed the holistic health needs of people at all stages of life, providing a continuum of care from wellness programs to palliative care and end-of-life hospice service.
While the brand was historically well-known and trusted, it lost visibility through a growing competitive environment. VNA looked to our team to help them shape a new strategic direction and increase brand awareness. Our team worked with VNA leadership and staff to develop a clear strategy that would differentiate VNA in the region and communicate the benefits of its continuum of care approach.
Are you a health and wellness organization in need of marketing support? Contact us, and we can get started helping you realize your marketing goals.